At 80 million strong, baby boomers are one of the largest demographics in the US, spending more than $160 billion on packaged goods last year alone. Since this group of consumers is just entering their golden years, their impact on the CPG, retail and healthcare industries will be felt for years to come. Baby boomers are a diverse group. Its members were around during Harry Truman’s Administration all the way to the Gulf of Tonkin incident. “Boomers will experience a br...